Make Dollars Out of Sense You don’t have to be a magician to make dollars out of sense. All you need is a little bit of marketing strategy, an in-demand product and a captive target market. If you put these three things together, you can and will make money and find success. So how do you put all of these things together? You hold a fire sale! Yes, that’s right… a fire sale! No, a “fire sale” is not about smoke and mirrors. In fact, it’s a very straightforward, honest and reliable way to gain customers and produce revenue for your online business. Becoming a successful fire sale magician is not about trickery. It’s about knowing the secrets to success. It’s about using your business “sense” to produce a fast, reliable revenue stream. And most of all, it’s about knowing and understanding the power of the word “discount”! The way a fire sale works is, you offer a product or bundle of products at an extremely discounted price that steadily increases with each day of the sale. If you hold the sale for five days, then you can increase the price by 10% each day. So, on the last day of the fire sale, the product would be only 10% off the original price. Make sense? People love to save money and a fire sale banks on that love. Also, by creating a sense of urgency, your customers will be enticed to “act fast”! The sooner they make a purchase, the better, more discounted price they will receive… and the sooner you make a profit. Urgent sales lead to urgent purchases and urgent purchases lead to immediate income for your business. No matter how you look at it, a fire sale truly is a win-win for both you and your customers.